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5 Instagram innovations from the last year that affect every business

Instagram is already an integral part of our lives, and in order to remain so, the platform is constantly updated with new functionalities to engage us even more. To keep up with the trends, read which are the five innovations on Instagram in the last year that you should not miss!

1. The Stories Likes option

Instagram added the stories likes option to give audiences another way to engage with a profile's content.

2. Delete or rearrange selected photos in Carousel

You now have the option to remove a photo from Carousel or simply change the order after publishing.

3. Splitting the feed

Instagram announced an update in which your regular feed will be divided into 3: Home, Following, Favorites.

Home will display posts selected by the algorithm based on your interests. Following will show you posts of users you follow, and in Favorites you will find all the posts you previously marked as favorites.

4. Paid Subscriptions

Instagram started testing of a new option - Paid Subscriptions, designed specifically for content creators on the platform - has begun.

Thus, they will be able to create exclusive content that is only available by paying a monthly subscription.

5. Link in story

Perhaps this is one of the innovations that completely transformed Instagram and gave so many new opportunities to businesses. No matter how many followers you have, you can use the Link sticker to direct your audience to your website, product page, blog posts, or any other page relevant to your business.

If you want to get acquainted with all the updates and new functions in Instagram and you have the desire to use them like a pro, then contact us for a consultation!



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